Search engine marketing (SEM) concept was conceived by Dr. Jill Ellsworth in 1994. Since then it started to move swiftly ahead in the domain of online marketing. SEM is also referred to, as pay-per-click (PPC), cost-per-click (CPC), and paid search marketing (PSM) as these terminologies are now the vital parts of online business. SEM plays its due role to employ the sponsored links to portray the ads on multiple search engines to achieve the highest online ranking. SEM is entirely focused on the promotion of any website by enhancing their presence on the search engine pages (SEPs) by the help of advertising as well as search engine optimization (SEO).

The SEM assignment can remarkably be handled and achieved the best results at CMX, Karachi Pakistan that has an edge over other SEO and SEM service providers, for having the best SEO and SEM experts having extensive experience of their respective fields.

Let us discuss a little bit on the term “Search Engine Marketing” that is aimed to highlight the whole series of tasks which entail in handling SEO tools, arranging paid listings on the search engine pages, adding the proposed sites to multiple directories, and conceiving online promotional mechanisms for diversified ventures, institutions, as well as the individuals.

The SEO managers and SEM managers both are handling the same roles to increase the business’s impression online yet using diversified tools which ultimately assist them to win and achieve the predestined results.  Now we would discuss the defined roles of SEM and SEO managers.

SEM managers employ links in the shape of PPC ads, where the website could attain quick results with the assistance of investment made that focuses on the net based marketing drives.  On the other hand, SEO drive is a lengthy procedure which needs exclusive vigilance that is aimed to index the website on the search engines.

SEO managers are needed to equip themselves with the exposure of software and web designing, yet conversely the SEM managers needed to updated themselves about, how to do advertising as well as ways of properly applying marketing and promotional skills and techniques which are centered to achieve the predetermined results by getting increased popularity of the targeted website and earn the best revenues from it.